Time Inc. Content Marketing & Strategies (CM&S) is an innovative creative incubator of content for respected brands looking for a strategic, customized presence in Fortune, Money, Time, Sports Illustrated and on their websites – as well as throughout the vast network of Time Inc. channels. The team includes experienced editors, designers, developers, thought leaders, and managers with extensive knowledge of B2B, finance, sports, culture, entertainment, tech and more. CM&S collaborates with its clients in strategizing, developing, executing, and publishing native articles, print content, videos, and multi-media experiences created to engage audiences from executives to entrepreneurs to millennials.
We engage through intelligence, authenticity, and creativity.
These newsworthy, insightful stories capture the point of view of several companies in the context of a specific agreed-upon story, written expressly for these partners by award-winning journalists.
Single-sponsored content allows a company to engage with an audience focused on just that company through a relevant article (or series) that subtly integrates brand messaging into a greater trend, cultural pattern or news hook.
These digital articles are “native” to the website in which they appear: looking and behaving like the editorial content surrounding them. Brand name is prominently marked with a “content from: brand” label, establishing the brand as sponsor of thought-provoking ideas in a digital, sharable context.
These custom data visualizations expand on native stories through the use of elegant maps, charts, illustrations: the sky’s the limit. Interactivity, video elements and photo galleries round out the offerings designed for maximum interaction and visual impact. Our award-winning network of directors and producers can create video content ranging from interviews to event recaps to sizzle reels. From conception of idea to final upload online, sharability and cross-platform ease are top of mind.
These custom data visualizations expand on native stories through the use of elegant maps, charts, illustrations: the sky’s the limit. Interactivity, video elements and photo galleries round out the offerings designed for maximum interaction and visual impact.
Our award-winning network of directors and producers can create video content ranging from interviews to event recaps to sizzle reels. From conception of idea to final upload online, sharability and cross-platform ease are top of mind.
Newell has worked in the publishing field for the last two decades. Since returning to Time Inc. in 2010, he helped build the content marketing suite of products for Time Inc. News & Sports Group. He is also responsible for founding the FORTUNE Knowledge Group, a thought leadership unit that develops insight on industry trends and engages with clients to produce innovative research, all while leveraging Fortune’s iconic brand recognition.
Cindy is a 24-year veteran of Time Inc. Her career began in Time Magazine Creative Services, where she worked as a production manager coordinating with designers, art directors and marketing staff to create special sections for Time Magazine. Since moving to CM&S, she has overseen the operation of four separate magazine titles, and the production of more than 120 special sections per year, including print, native and video content.
Project Management Director
Ron has been with Time Inc. for over 15 years. As Project Management Director, Ron manages and directs the marketing and sales efforts of project managers, independent sales consultants and sales firms to create strategic partnerships with advertisers looking to create engaging custom content. He facilitates dialogue between multiple departments to ensure seamless implementation of cross-platform marketing and sales programs.
As the Design Director, Greg leads the design team in its efforts to produce best-in-class design solutions across all platforms. Greg is an award-winning designer with significant experience in publishing; prior to CM&S, Greg worked as Executive Art Director of The Wall Street Journal and has art directed at many other major publishers including The New York Times, BusinessWeek, Bloomberg, Consumer Reports, AARP, People and GEO magazines.