Time Inc. Branded Content is an innovative creative incubator of content for respected brands looking for a strategic, customized presence in Fortune, Money, Time, Sports Illustrated and on their websites – as well as throughout the vast network of Time Inc. channels. The team includes experienced editors, designers, developers, thought leaders, and managers with extensive knowledge of B2B, finance, sports, culture, entertainment, tech and more. Branded Content collaborates with its clients in strategizing, developing, executing, and publishing native articles, print content, videos, and multi-media experiences created to engage audiences from executives to entrepreneurs to millennials.
We engage through intelligence, authenticity, and creativity.
These newsworthy, insightful stories capture the point of view of several companies in the context of a specific agreed-upon story, written expressly for these partners by award-winning journalists.
These digital articles are “native” to the website in which they appear: looking and behaving like the editorial content surrounding them. Brand name is prominently marked with a “content from: brand” label, establishing the brand as sponsor of thought-provoking ideas in a digital, sharable context.
These custom data visualizations expand on native stories through the use of elegant maps, charts, illustrations: the sky’s the limit. Interactivity, video elements and photo galleries round out the offerings designed for maximum interaction and visual impact.