The B2B Content Group is part of The Foundry, the in-house creative lab and content studio at Time Inc. We provide strategic native and branded content solutions for advertisers across Time Inc., focusing on Fortune, Money, and Time print and digital platforms. Our team includes experienced editors, writers, designers, thought leaders, and project managers with extensive knowledge of B2B, finance, tech and more. We collaborate with clients in strategizing, developing, executing, and publishing articles, infographics, videos, thought leadership products and events to reach, inspire and engage audiences from the C-suite to entrepreneurs to millennials.
Our thought leadership division, the FORTUNE Knowledge Group, conducts original research, publishing the results in white papers, executive summaries, infographics and more. FKG also produces videos, hosts summits and bespoke events for a high-level business audience.
These newsworthy, insightful stories capture the point of view of several companies in the context of a specific agreed-upon story, written expressly for these partners by award-winning journalists.
These custom data visualizations expand on native stories through the use of elegant maps, charts, illustrations: the sky’s the limit. Interactivity, video elements and photo galleries round out the offerings designed for maximum interaction and visual impact.
These digital articles are “native” to the website in which they appear: looking and behaving like the editorial content surrounding them. Brand name is prominently marked with a “content from: brand” label, establishing the brand as sponsor of thought-provoking ideas in a digital, sharable context.
Our award-winning network of directors and producers can create video content ranging from interviews to event recaps to sizzle reels. From conception of idea to final upload online, sharability and cross-platform ease are top of mind.